Tuesday, August 31, 2010

PROMO FLASHBACK : CINZANO COMPETITION 1980..


One of Joan's most memorable endorsements was her promotion of Cinzano, where she co-starred in the highly successful television ads for the aperitif...In September 1980 the makers of Cinzano launched a big campaign with lots of prizes including holidays.. with the catch phrase 'Flying Down To Rio'... Here is some pages from the campaign brochure for the promotion featuring Joan and Leonard....

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